S.D. Admin. R. 61:24:07:02 - Use of the word "free."
No dealer may use the term "free" or similar representations in advertising unless the advertiser complies with the federal trade commission's "Guide Concerning Use of the Word 'Free' and Similar Representations," 16 C.F.R. Part 251 (January 1, 1991).
Notes
General Authority: SDCL 32-6B-63.
Law Implemented: SDCL 32-6B-63.
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