Tenn. Comp. R. & Regs. 0780-01-08-.13 - IDENTITY OF INSURER
(1) The name of the
actual insurer and the form number or numbers advertised shall be identified
and made clear in all of its advertisements. An advertisement shall not use a
trade name, any insurance group designation, name of the parent company of the
insurer, name of a particular division of the insurer, service mark, slogan,
symbol or other device which without disclosing the name of the actual insurer
would have the capacity and tendency to mislead or deceive as to the true
identity of the insurer.
(2) No
advertisement shall use any combination of word, symbols, or physical materials
which by their content, phraseology, shape, color or other characteristics are
so similar to combination of words, symbols, or physical materials used by
agencies of the federal government or of this State, or otherwise appear to be
of such a nature that it tends to confuse or mislead prospective insureds into
believing that the solicitation is in some manner connected with an agency of
the municipal, state, or federal government.
Notes
Authority: T.C.A. ยงยง 56-1-701 and 56-2-301.
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