13 Tex. Admin. Code § 30.5 - Texas Heritage Trail Program Operations
(a) The Commission may provide financial
assistance to support the operations of the regional organizations to the
extent funds are appropriated for the program by the Legislature. The
Commission may establish match requirements and procedures to obtain financial
assistance, provided such requirements and procedures are uniform to all
participating regional organizations. The amount of financial support provided
to a specific regional organization in any fiscal year may vary from region to
region or from year to year. State funds received by a regional organization
from the Commission may only be used for the purposes set forth under this rule
and in the contract.
(b) Membership
and sponsorship.
(1) A regional organization
may, at its discretion, create membership or sponsorship initiatives to benefit
the regional organization or the THTP. Regional organizations shall keep the
Commission apprised of these programs and any requirements, fees, or benefits
imposed upon or provided to members or sponsors.
(2) Membership fees or other revenue
generated directly by a regional organization may be retained by the regional
organization for its own use to further its objectives and purpose as a
participant in the THTP.
(3)
Regional organizations shall provide basic heritage tourism-related services
and consultation to communities, organizations, or persons within its
respective region as allowed by funding or scheduling, and regardless of
membership or sponsorship status.
(c) The Commission shall establish methods of
communications and outreach with and among the regional organizations that
includes periodic updates, conference calls, and schedules of meetings. The
Commission shall establish attendance requirements to ensure appropriate
participation of executive directors and board representatives.
(d) The Commission may establish schedules
and methods for regional visits, orientations and trainings.
(e) The Commission may, in its sole
discretion, participate in or otherwise facilitate opportunities for regional
organizations to take part in relevant consumer travel shows or travel industry
events, subject to available funds. The Commission may develop requirements for
event participation by the regional organizations.
(f) The Commission may, in its sole
discretion, implement print and digital advertising campaigns for the THTP. The
Commission shall consult with participating regional organizations regarding
the implementation of new advertising campaigns, but the Commission shall have
the final authority over the campaigns to be pursued and the resources to be
associated with such campaigns.
(g)
A regional organization may implement marketing and advertising campaigns
independent of the Commission that relate directly to that regional
organization's purpose, status, duties, and/or activities performed as a
participant in the THTP. A regional organization must not use the name of
Commission, the State of Texas, or any other state agency, nor any other
non-consenting regional organization in any media release, public announcement,
or public disclosure relating to the program, including in any promotional or
marketing materials, customer lists, or business presentations, without the
advance written approval of Commission.
(h) Publications and Materials.
(1) Use of THTP Materials is limited to a
regional organization's participation in the THTP, as determined by Commission.
(2) The Commission will be solely
responsible for the development, revisions, printing, reprinting, distribution,
storage, and fulfillment of the Texas Heritage Travel Guide ("Travel Guide") as
allowed by program funding. Regional organizations may request copies of the
Travel Guide and other agency heritage tourism guides or products for their use
or distribution, as inventories allow.
(3) The Commission, at its sole discretion,
may solicit and accept sponsorship or advertising in heritage tourism guides or
products to offset the costs of production, printing, and distribution. The
Commission may consult with regional organizations on revisions or future
versions of guides and materials. Regional organizations may suggest revisions
or updates related to their respective regions in future versions of the guides
and materials in accordance with the terms of the contract.
(4) A regional organization may produce and
distribute publications or materials independent of the Commission that serve
the mission of the regional organization and the THTP, in accordance with the
contract between the regional organization and the Commission.
(i) The Commission shall establish
guidelines and requirements for the use of agency-provided websites and digital
applications by the regional organizations.
(1) The websites and digital applications
shall be operated in accordance with the guidelines and requirements.
(2) Content shall conform to the
requirements of the contract, content management system, customary professional
standards, and any other guidelines developed and distributed by the Commission
for the THTP.
(3) The focus of the
websites and digital applications shall be on providing curated, non-commercial
information for the heritage tourism market. The Commission shall have
decision-making authority and editorial control over the information included
on any of the websites and digital applications, and the manner and form in
which it is included.
Notes
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