22 Tex. Admin. Code § 108.55 - Advertising for General Dentists
(a) A
dentist whose license is not limited to the practice of an ADA recognized
specialty identified under §
108.54(b)(1) -
(12) of this subchapter (relating to
Advertising of Specialties), may advertise that the dentist performs dental
services in those specialty areas of practice, but only if the advertisement
also includes a clear disclosure that he/she is a general dentist.
(b) Any advertisement of any specific dental
service or services by a general dentist shall include the notation "General
Dentist" or "General Dentistry" directly after the name of the dentist. The
notation shall be in a font size no smaller than the largest font size used to
identify the specific dental services being advertised. For example, a general
dentist who advertises "ORTHODONTICS" and "DENTURES" and/or "IMPLANTS" shall
include a disclosure of "GENERAL DENTIST" or "GENERAL DENTISTRY" in a font size
no smaller than the largest font size used for terms 'orthodontics,' 'dentures'
and/or 'implants.' Any form of broadcast advertising by a general dentist
(radio, television, promotional DVDs, etc) shall include either "General
Dentist" or "General Dentistry" in a clearly audible manner.
(c) A general dentist is not prohibited from
listing services provided, so long as the listing does not imply
specialization. A listing of services provided shall be separate and clearly
distinguishable from the dentist's designation as a general dentist.
(d) The provisions of this rule shall not be
required for professional business cards or professional letterhead.
Notes
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