22 Tex. Admin. Code § 108.62 - Awards, Honors and Recognitions
(a) A licensee may
publicize the receipt of a professional award, honor, recognition, or rating in
an advertisement or otherwise, if the publication is not false, misleading, or
deceptive, and is subject to reasonable verification by the public. Any
advertisement must comply with all laws and rules governing advertisement by
licensees.
(b) The publication of
an award, honor, recognition or rating must reflect truth, state the specific
year or time period of receipt and clearly name the awarding organization or
entity.
(1) Proper: John Doe, DDS - Included
in Anytown Quarterly's Fall 2012 Top Dentists
(2) Improper: John Doe, DDS - Top Dentist
(3) Proper: John Doe, DDS -
Selected as Anytown's 2012 Dentist of the Year by the Anytown
(4) Improper: John Doe, DDS - Dentist of the
Year
(c) The publication
must state the licensee's receipt of an award, honor, recognition or rating as
inclusion or selection in a listing of other licensees, if applicable.
(1) Proper: John was selected for inclusion
in 2012 Anytown Yearly's Super Dentists List
(2) Improper: John is an Anytown Super
Dentist
(d) The
publication may include the trademark or logo of the award, honor, recognition
or rating, so long as the advertisement conforms to all laws and rules
governing advertisement by licensees.
(e) The publication of an award, honor,
recognition or rating is false, misleading or deceptive if the licensee
compensated a third party for the inclusion of the licensee's name in the
survey, ballot, or poll that determined the recipients of the award, honor,
recognition or rating. This does not preclude licensees from purchasing
advertisements to communicate the receipt of an award, honor, recognition or
rating.
(f) The publication of an
award, honor, recognition or rating is false, misleading or deceptive if the
publication imputes an individual licensee's selection or inclusion to an
entire practice, clinic or office. An advertisement for an entire dental
practice, clinic or office at which more than one licensee engages in the
practice of dentistry, must clearly denote the specific licensees within in the
practice who received the award, honor, recognition or rating.
Notes
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