31 Tex. Admin. Code § 51.166 - Best Practices (Sponsorship)
(a)
NPs may solicit and accept sponsorships for department programs, so long as the
NP complies with the provisions of this subsection and other written guidance
that may be provided by the department.
(1)
All sponsorships of department programs and the level of sponsorship
recognition provided by the department must have prior written approval of the
department as set forth in this paragraph.
(A) A statewide sponsorship and the
associated sponsorship recognition must have prior written approval by the
director.
(B) A local sponsorship
and the associated sponsorship recognition must have prior written approval by
the regional director or equivalent whose area of responsibility includes the
facility, property or program to be supported by the local
sponsorship.
(2) NPs
shall not solicit or accept a sponsorship in support of a department program
from:
(A) a person or entity that has been
determined by the department to conflict with either the department's mission
or legislative mandates;
(B) a
person or entity that holds a commercial license issued by the department to
the extent that the department is prohibited from accepting funds from such a
person or entity under Parks and Wildlife Code, §
11.026;
or
(C) a person or entity that is
in litigation with the department at the time of consideration.
(3) Sponsor recognition shall be
limited as prescribed in this paragraph.
(A)
Sponsor recognition shall be solely in the context of the department program
that the sponsor has supported with a financial or in-kind
contribution.
(B) Sponsor
recognition shall be permitted only when the financial or in-kind contribution
is greater than the costs associated with providing sponsor
recognition.
(C) Sponsor
recognition shall not include signage of any kind on state-owned motor vehicles
or trailers that were purchased or are maintained with department
funds.
(D) Sponsor recognition
shall not overshadow the project, the purposes of the project, or the mission
of the department or result in the role of the department being less prominent
than that of the sponsor.
(4) In determining the level of sponsorship
recognition to provide, the department will consider:
(A) the level of contribution as a percentage
of the total funding required to execute or produce the program, event, or
material;
(B) the level of
contribution as a percentage of total sponsorship dollars received;
(C) the scope of exposure (e.g. statewide,
regional, local, or a single location); and
(D) the duration of exposure (e.g. one day,
one month or one year).
(5) Sponsorship recognition may not promote
the sponsor's products, services, or facilities. This subsection does not
prohibit the broadcast or display of the sponsor's logo or name and a reference
to the sponsor's location.
(6) No
officer or employee of the department shall act as the agent for any NP or
donor in negotiating the terms or conditions of any agreement relating to the
provision of funds, services, or property to the department by the NP or
donor.
(b) Nothing in
this subchapter shall limit the ability of a NP to make an unrestricted cash
donation to the department when no sponsorship recognition is provided. Such a
donation may be for a specific purpose or program.
Notes
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