43 Tex. Admin. Code § 215.251 - Identification

(a) When the sales price of a motor vehicle is advertised, the following must be disclosed:
(1) model year;
(2) make;
(3) model line and style or model designation; and
(4) if applicable, whether the motor vehicle is used, a demonstrator, or a factory executive/official vehicle.
(b) Expressions such as "fully equipped," "factory equipped," "loaded," and other such terms shall not be used in any advertisement that contains the sales price of a motor vehicle unless the optional equipment of the motor vehicle is listed in the advertisement.
(c) A photograph or other representation of a motor vehicle used in an advertisement must be of the motor vehicle being advertised or substantially the same as that of the motor vehicle advertised.

Notes

43 Tex. Admin. Code § 215.251
The provisions of this §215.251 adopted to be effective February 11, 2010, 35 TexReg 883; Amended by Texas Register, Volume 42, Number 06, February 10, 2017, TexReg 589, eff. 2/13/2017

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