Utah Admin. Code R590-130-2 - Purpose and Scope

(1) The purpose of this rule is to:
(a) ensure that disclosures regarding benefits, limitations, and exclusions are clear and truthful; and
(b) establish guidelines and standards of conduct to prevent unfair, deceptive, and misleading insurance advertising.
(2) This rule applies to:
(a) an insurance advertisement intended for presentation, distribution, or dissemination in this state; or
(b) an insurer or a person on the insurer's behalf who presents, distributes, or disseminates an advertisement in this state.

Notes

Utah Admin. Code R590-130-2
Adopted by Utah State Bulletin Number 2022-24, effective 12/8/2022

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