Utah Admin. Code R590-130-5 - Content of Advertisements
(1) An
insurance advertisement shall be complete, clear, and truthful.
(2) An insurance advertisement may not
deceive or mislead the reader, viewer, or listener in fact or in
implication.
(3) A word or phrase
that requires familiarity with insurance terminology, or is clear only by
implication, may be used only when clearly explained.
(4) An insurer must clearly identify the
insurance policy as an insurance policy.
(5) A policy trade name must be followed by
the words "Insurance Policy" or similar words:
(a) indicating that an insurance policy is
being offered; or
(b) for a health
maintenance organization, prepaid health plan, or other direct service
organization, indicating that a health benefit product is being
offered.
(6) An insurer,
producer, or other person may not solicit a resident of this state to purchase
insurance by:
(a) using a deceptive name;
or
(b) misleading a resident in
this state regarding:
(i) an insurer,
producer, or other person's status, character, proprietary capacity, or
representative capacity; or
(ii) an
advertisement's true purpose.
Notes
State regulations are updated quarterly; we currently have two versions available. Below is a comparison between our most recent version and the prior quarterly release. More comparison features will be added as we have more versions to compare.
No prior version found.