Utah Admin. Code R918-4-4 - Requirements for the Sponsor-a-Highway Program
(1) UDOT may enter into an agreement with one
or more third-party entities to operate a Sponsor-a-Highway Program.
(2) After entering into an agreement with
UDOT to operate a Sponsor-a-Highway Program, the third-party entity may enter
into an agreement with one or more local businesses or other sponsoring
entities whereby the third-party entity agrees, in exchange for payment from
the local business or other sponsoring entity, to:
(a) clean up litter on one or more segments
of UDOT right-of-way along a UDOT highway; and
(b) to install and maintain on the
corresponding segments of UDOT highway one or more acknowledgment signs with
the name or logo of the local business or other sponsoring entity.
(3) Any local business or other
sponsoring entity participating in the Sponsor-a-Highway Program must:
(a) be legally authorized to enter a contract
in the state; and
(b) use the
entity's legal name or a registered DBA name.
(4) Before installing an acknowledgment sign
under Subsection (2), a third-party entity must obtain approval from UDOT
regarding the size, information on, and location of the acknowledgment
sign.
(5) Before performing
maintenance on an acknowledgment sign under Subsection (2), a third party must
obtain approval from UDOT.
(6)
Subject to UDOT approval, an acknowledgment sign under the Sponsor-a-Highway
Program may contain any combination of a local business's or other sponsoring
entity's slogans, DBA names, registered trademarks, or registered service
marks.
(7) The Sponsor-a-Highway
Program is not intended as a free speech forum.
(8) UDOT may at any time and for any reason:
(a) revoke the right for a third-party
entity, a local business, or other sponsoring entity to participate in the
Sponsor-a-Highway Program; and
(b)
remove a Sponsor-a-Highway Program acknowledgment sign.
Notes
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