Wis. Admin. Code Department of Safety and Professional Services SPS 73.03 - Examples of false, deceptive or misleading advertising

For purposes of s. 451.14(2) (d), Stats., false, deceptive or misleading advertising includes:

(1) Advertising acupuncture services using a title that includes the words "medical doctor" or the initials "M.D.," unless the acupuncturist meets the requirements of s. 448.03(3) (a), Stats.

Note: Section 448.03(3) USE OF TITLES. (a) No person may use or assume the title "doctor of medicine" or append to the person's name the letters "M.D." unless one of the following applies:

SPS 73.03 Note 1. The person possesses the degree of doctor of medicine.

SPS 73.03 Note 2. The person is licensed as a physician under this subchapter because the person satisfied the degree requirement of s. 448.05(2) by possessing a medical degree that was conferred by a medical school recognized and listed as such by the World Health Organization of the United Nations.

(2) Advertising acupuncture services using the title "Doctor" or the abbreviation "Dr.," or "Ph.D." in connection with the practice of acupuncture unless the acupuncturist possesses a license or certificate which authorizes such use or possesses an earned doctorate degree which is in acupuncture or Oriental medicine.

Notes

Wis. Admin. Code Department of Safety and Professional Services SPS 73.03

Cr. Register, May, 1998, No. 509, eff. 6-1-98.