Wis. Admin. Code Department of Transportation Trans 201.19 - On-property signs
(1) PURPOSE. The purpose of this section is
to interpret the provisions of s.
84.30(3) (c),
Stats., relating to on-property signs.
(2) OFF PREMISES ADVERTISING NOT PERMITTED.
An on-property sign may advertise only activities conducted on the property on
which it is located, the name of the establishment and the establishment's
principal product or service offered on the premises. A permit for an
off-property sign is required for any sign violating the content restrictions
of this subsection.
(3) NARROW
STRIPS. Where the sign site is located at or near the end of a narrow strip
contiguous to the advertised activity, the sign site shall not be considered
part of the premises on which the activity being advertised is conducted. A
narrow strip shall include any configuration of land which is such that it
cannot be put to any reasonable use related to the activity other than for
signing purposes.
(4) PROPERTIES
FLANKED BY 2 CONTROLLED HIGHWAYS.
(a) When a
property may contain signs visible from 2 controlled highways, the department
interprets s. 84.30(3) (c) 1,
Stats., to allow up to 4 single-faced or 2 double-faced signs on the property,
with one sign exposure visible and designed to be read from each of 4 different
directions of travel.
(b) Whether
or not a property may contain signs visible from 2 controlled highways, the
department interprets s.
84.30(3) (c) 2,
Stats., to allow only one extra on-property sign exposure.
(5) ON-PREMISES SIGNS PROHIBITED. No
on-property sign may be erected in an area across a street or road from the
area where the business is conducted or in any area developed for the purpose
of erecting a sign.
Notes
State regulations are updated quarterly; we currently have two versions available. Below is a comparison between our most recent version and the prior quarterly release. More comparison features will be added as we have more versions to compare.
No prior version found.