044-21 Wyo. Code R. §§ 21-10 - Use of Statistics

(a) An advertisement relating to dollar amounts of claims paid, number of persons insured, or similar statistical information relating to an insurer or policy shall not use irrelevant facts, and shall not be used unless it accurately reflects all current and relevant facts. The advertisement shall not imply that the statistics are derived from the policy advertised unless that is the fact.

(i) An advertisement shall specifically identify the accident and sickness insurance policy to which statistics relate and where statistics are given which are applicable to a different policy, it shall be stated clearly that the data do not relate to the policy being advertised.

(ii) An advertisement using statistics describing an insurer, such as assets, corporate structure, financial standing, age, product lines, or relative position in the insurance business, may be irrelevant and, if used at all, shall be used with extreme caution. As a specific example, an advertisement for accident and sickness insurance referring to the amount of life insurance the company has in force or the amounts paid out in life insurance benefits is not permissible unless the advertisement clearly indicates the amount paid out for each line of insurance.

(b) An advertisement shall not represent or imply that insurer's claim settlements are "liberal" or "generous" or use words of similar import, or that claim settlements are or will be beyond the actual terms of the policy. An unusual amount paid for a unique claim for the policy advertised is misleading and shall not be used.

(c) The source of any statistics used in an advertisement shall be identified in the advertisement.

Notes

044-21 Wyo. Code R. §§ 21-10

Amended, Eff. 7/16/2019.