044-21 Wyo. Code R. §§ 21-12 - Disparaging Comparisons and Statements

(a) An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of non-comparable policies of other insurers, and shall not disparage competitors, their policies, services, or business methods, and shall not disparage or unfairly minimize competing methods of marketing insurance.

(b) An advertisement shall not contain statements such as "no red tape" or "here is all you do to receive benefits."

(c) Advertisements stating or implying that competing insurance coverages customarily contain certain exceptions, reductions, or limitations not contained in the advertised policies are prohibited unless the exceptions, reductions, or limitations are contained in a substantial majority of the competing coverages.

(d) Advertisements stating or implying that an insurer's premiums are lower or its loss ratios are higher because its organizational structure differs from that of competing insurers are prohibited.

Notes

044-21 Wyo. Code R. §§ 21-12

Amended, Eff. 7/16/2019.