048-47 Wyo. Code R. §§ 47-19 - Marketing

(a) All marketing materials produced by the CME shall be approved by the Department before disseminating.
(b) The CME may participate in indirect marketing as follows:
(i) The CME may attend health fairs, sponsor community forums, obtain radio spots, print media, and provide general outreach so long as the entity does not target its material directly to Medicaid beneficiaries.
(c) The CME may participate in direct marketing as follows:
(i) HFWA Youth and Family Handbooks issued to those automatically referred to the CME. Handbooks shall outline all Federal information requirements and include any additional HFWA educational material that may be helpful to families when being assessed for enrollment.
(d) The CME shall not provide gifts or incentives to Medicaid beneficiaries.

Notes

048-47 Wyo. Code R. §§ 47-19
Adopted, Eff. 9/23/2019.

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