(1) DefinitionsIn this subsection:
(B) National media campaign
The term “national media campaign” means the national “Choose Respect” media campaign described in paragraph (2).
(2) Media campaignThe Director shall, to the extent feasible and appropriate, conduct a national “Choose Respect” media campaign in accordance with this section for the purposes of—
(A)
preventing and discouraging violence against women, including domestic violence, dating violence, sexual assault, and stalking by targeting the attitudes, perceptions, and beliefs of individuals who have or are likely to commit such crimes;
(3) Use of funds
(A) In generalAmounts made available to carry out this section for the national media campaign may only be used for the following:
(i)
The purchase of media time and space, including the strategic planning for, tracking, and accounting of, such purchases.
(iii)
Advertising production costs, which may include television, radio, internet, social media, and other commercial marketing venues.
(vii)
Partnerships with professional and civic groups, community-based organizations, including faith-based organizations and culturally specific organizations, and government organizations related to the national media campaign.
(B) Specific requirements
(i) Creative servicesIn using amounts for creative and talent costs under subparagraph (A), the Director shall use creative services donated at no cost to the Government wherever feasible and may only procure creative services for advertising—
(ii) Testing and evaluation of advertising
In using amounts for testing and evaluation of advertising under subparagraph (A)(iv), the Director shall test all advertisements prior to use in the national media campaign to ensure that the advertisements are effective with the target audience and meet industry-accepted standards. The Director may waive this requirement for advertisements using not more than 10 percent of the purchase of advertising time purchased under this section in a fiscal year and not more than 10 percent of the advertising space purchased under this section in a fiscal year, if the advertisements respond to emergent and time-sensitive campaign needs or the advertisements will not be widely utilized in the national media campaign.
(iii) ConsultationFor the planning of the campaign under paragraph (2), the Director may consult with—
(I)
the Office for Victims of Crime, the Administration on Children, Youth and Families, and other related Federal Government entities;
(iv) Evaluation of effectiveness of national media campaignIn using amounts for the evaluation of the effectiveness of the national media campaign under subparagraph (A)(v), the Attorney General shall—
(I)
designate an independent entity to evaluate by April 20 of each year the effectiveness of the national media campaign based on data from any relevant studies or publications, as determined by the Attorney General, including tracking and evaluation data collected according to marketing and advertising industry standards; and
(II)
ensure that the effectiveness of the national media campaign is evaluated in a manner that enables consideration of whether the national media campaign has contributed to changes in attitude or behaviors among the target audience with respect to violence against women and such other measures of evaluation as the Attorney General determines are appropriate.
(4) Advertising
In carrying out this subsection, the Director shall ensure that sufficient funds are allocated to meet the stated goals of the national media campaign.
(5) Responsibilities and functions under the program
(A) In general
The Director shall determine the overall purposes and strategy of the national media campaign.
(B) Director
(ii) ImplementationThe Director shall be responsible for implementing a focused national media campaign to meet the purposes described in paragraph (2) and shall ensure—
(6) ProhibitionsNone of the amounts made available under paragraph (3) may be obligated or expended for any of the following:
(B)
To supplant pro bono public service time donated by national and local broadcasting networks for other public service campaigns.
(C)
For partisan political purposes, or to express advocacy in support of or to defeat any clearly identified candidate, clearly identified ballot initiative, or clearly identified legislative or regulatory proposal.
(D)
To fund advertising that features any elected officials, persons seeking elected office, cabinet level officials, or other Federal officials employed pursuant to schedule C of subpart C of title 5, Code of Federal Regulations.
(E)
To fund advertising that does not contain a primary message intended to reduce or prevent violence against women.
(F)
To fund advertising containing a primary message intended to promote support for the national media campaign or private sector contributions to the national media campaign.
(7) Financial and performance accountabilityThe Director shall cause to be performed—
(A)
audits and reviews of costs of the national media campaign pursuant to section 4706 of title 41; and
(B)
an audit to determine whether the costs of the national media campaign are allowable under chapter 43 of title 41.
(8) Report to CongressThe Director shall submit on an annual basis a report to Congress that describes—
(A)
the strategy of the national media campaign and whether specific objectives of the national media campaign were accomplished;
(B)
steps taken to ensure that the national media campaign operates in an effective and efficient manner consistent with the overall strategy and focus of the national media campaign;
(D)
policies and practices implemented to ensure that Federal funds are used responsibly to purchase advertising time and space and eliminate the potential for waste, fraud, and abuse;
(E)
all contracts entered into with a corporation, partnership, or individual working on behalf of the national media campaign;
(I)
a detailed accounting of the amount of funds obligated during the previous fiscal year for carrying out the national media campaign, including each recipient of funds, the purpose of each expenditure, the amount of each expenditure, any available outcome information, and any other information necessary to provide a complete accounting of the funds expended; and
(J)
a review and evaluation of the effectiveness of the national media campaign strategy for the previous year.
(9) Authorization of appropriations
There are authorized to be appropriated to the Director to carry out this section $5,000,000 for each of fiscal years 2023 through 2027, to remain available until expended.