27 CFR 4.65 - Comparative advertising.

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§ 4.65 Comparative advertising.

(a)General. Comparative advertising shall not be disparaging of a competitor's product.

(b)Taste tests.

(1) Taste test results may be used in advertisements comparing competitors' products unless they are disparaging, deceptive, or likely to mislead the consumer.

(2) The taste test procedure used shall meet scientifically accepted procedures. An example of a scientifically accepted procedure is outlined in the Manual on Sensory Testing Methods, ASTM Special Technical Publication 434, published by the American Society for Testing and Materials, 1916 Race Street, Philadelphia, Pennsylvania 19103, ASTM, 1968, Library of Congress Catalog Card Number 68-15545.

(3) A statement shall appear in the advertisement providing the name and address of the testing administrator.

[T.D. ATF-180, 49 FR 31673, Aug. 8, 1984, as amended by T.D. TTB-91, 76 FR 5477, Feb. 1, 2011]

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United States Code

Title 27 published on 01-Aug-2018 04:33

The following are ALL rules, proposed rules, and notices (chronologically) published in the Federal Register relating to 27 CFR Part 4 after this date.

  • 2017-10-11; vol. 82 # 195 - Wednesday, October 11, 2017
    1. 82 FR 47164 - Proposed Addition of New Grape Variety Names for American Wines; Comment Period Reopening
      GPO FDSys XML | Text
      DEPARTMENT OF THE TREASURY, Alcohol and Tobacco Tax and Trade Bureau
      Notice of proposed rulemaking; reopening of comment period.
      The comment period for the proposed rule published on November 17, 2016 (81 FR 81023) is reopened for 60 days. Written comments on Notice No. 165 are now due on or before December 11, 2017.
      27 CFR Part 4
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