The intent of this policy is to allow publications furnished by
the tourism industry to be displayed, taking into account the differences in
display space available, storage areas, and the number of qualifying tourism
businesses near the various state parks.
Set forth in this policy are criteria for the display of
non-department brochures, circulars, booklets, etc. (collectively known as
"publications") limited to state park visitor centers, lodges, museums and
other designated park facilities. The following standards establish regulations
for all state park visitor centers:
I.
GENERAL POLICY - Contingent on space availability, the Division
authorizes the display of Division concessionaries' and non-department
publications from state and federal recreation, cultural and natural resources
(ex: AGFC Hunting and Fishing Guides, etc.), conservation and education
partners, state park friends organizations [501 (c) (3)], and related
entities.
II.
APPROVAL
- The Director of Arkansas State Parks shall approve in advance the display of
all non-department brochures and publications provided by the tourism industry.
The tourism entity must qualify as an "Attraction, Lodging, or Dining" (ALD)
facility by the Tourism Division (as amended). Due to space limitations in
state park visitor centers and the varying number of ALDs near state parks, the
Director of State Parks will set a maximum radius from each state park for
consideration of ALD brochures in visitor centers. Requests shall be sent first
to the applicable park superintendent for review, on a first come, first serve
basis. Subject to space availability and prior approval of the Director of
Arkansas State Parks, contract brochure distribution companies (BDC) may be
allowed to place small brochure racks in visitor centers. BDCs may provide
brochures for ALDs outside of the established radius for each state park.
Requests shall be directed to the park superintendent, with contracts approved
by the Manager of Marketing and Revenue.
III.
SIZE - Brochure size shall
be appropriately 3.5" to 4" wide by 8.5" to 9" tall (no business cards or
postcards); digest size approximately 5.5" x 8.5"; magazine size approximately
8.5" x 11".
IV.
PAPER
STOCK - Publications shall be printed on paper of sufficient weight to
stand upright in the racks.
V.
TOPICS
A. Publications must
contain or promote Arkansas tourist related Attractions, Lodging, Dining or
events.
B. Publications promoting
Arkansas and other states must have 75% or more of the contents dedicated to
Arkansas ALDs or events. The front cover must also have a 75% or greater
Arkansas content.
C. Publications
on facilities such as real estate agencies, automobile repair and RV repair,
etc. are not allowed for display, but businesses operators may place ads in
regional or city guides (contact the Tourism Division for more
information).
D. ALDs being
promoted must be open to the general public.
E. Publications must be attractively designed
and printed.
F. No "Open by
Appointment" operations will be considered.
G. No political publications or publications
containing political advertisements will be accepted.
H. No publications containing offensive
language or pictures that could be defined as being in bad taste by a park
superintendent will be allowed.
I.
Only coupon books officially sanctioned by the Arkansas Department of Parks and
Tourism are approved for placement.
VI.
PUBLICATIONS AND INSERTS -
ALDs will not be allowed to display an assortment of different pieces
advertising their facility/attraction. One publication per business may be
approved, subject to space availability.
VII.
CHANGES - ALDs placing
publications in state park visitor centers are responsible for notifying the
park superintendent of all changes in the material listed in their
publications. Examples include: prices, closing business, changing locations,
hours of operation, seasons, etc.
VIII.
SEASONAL PUBLICATIONS -
Subject to space availability, publications promoting seasonal ALDs may be
approved and placed 30 days prior to opening and removed the following day
after the final day of operation.
IX.
METHOD OF SHIPPING - ALDs
shall be responsible for delivering and keeping publications supplied to the
park. The park superintendent will determine available storage space and
quantities.
APPROVED BY THE ARKANSAS STATE PARKS, RECREATION AND TRAVEL
COMMISSION AT THE OCTOBER 17, 2013 MEETING AND FAVORABLY REVIEWED BY THE
ARKANSAS ADMINISTRATIVE RULES AND REGULATIONS SUBCOMMITTEE AT THE DECEMBER 11,
2013 MEETING.
Replaces Pilot Study dated May 20, 2010
