Haw. Code R. § 4-54-5 - State approval of promotion program
(a) Following a
favorable determination by the chairperson on requests for promotion
assistance, the chairperson shall approve all promotions and shall stipulate
such changes as may be desirable. The promotion program may include the use of
literature, advertising, demonstrations, displays, lectures, travel, motion
picture and slide films, market testing, and other promotion and publicity
devices as may be appropriate.
(b)
The chairperson may also require the association to retain a marketing or
advertising agency to effectuate the promotion. The agency shall be approved by
the chairperson before its retention. Prior retention of an agency by the
association shall not alter the requirement of the chairperson's
approval.
Notes
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