02-031 C.M.R. ch. 140, § 10 - Statements about an insurer
A. An advertisement
shall not contain statements which are untrue in fact or by implication
misleading with respect to the insurer's assets, corporate structure, financial
standing, age or relative position in the insurance business.
B. An advertisement shall not directly or
indirectly make unfair or incomplete comparisons of policies or benefits or
otherwise falsely disparage competitors, their policies, services or business
methods.
Notes
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