Nev. Admin. Code § 631.270 - False or misleading advertising

1. Advertising is false or misleading if it:

(a) Claims that a manifestly incurable disease can be permanently cured.

(b) Includes any false claim of a dentist's skill, or the efficacy or value of his or her dental treatment.

(c) Guarantees that any professional service, dental treatment or dental procedure will be painless.

(d) Includes any statement which is known to be false, or through the exercise of reasonable care should be known to be false, deceptive, misleading or harmful, in order to induce any person to purchase, use or acquire any professional services or to enter into any obligation or transaction relating to those services.

(e) Includes any extravagant claim, aggrandizement of abilities or self-laudatory statement calculated to attract patients, and which has a tendency to mislead the public or produce unrealistic expectations in particular cases.

(f) Is false, deceptive or misleading in regard to the price or terms of credit for services performed or to be performed.

(g) Promotes the services of a dentist or group of dentists using a fictitious name, unless the name of each dentist, as registered with the Board, is included in the advertisement.

(h) States, suggests or implies that a dentist specializes in an area of specialization listed in NAC 631.190, unless the dentist is licensed for that area of specialty and the number of his or her license for that specialty is included in the advertisement.

2. Paragraph (h) of subsection 1 does not prohibit a dentist from limiting his or her practice to a single area of the practice of dentistry and so advertising that fact, if the advertisement:

(a) Uses the words "practice limited to" (area of limitation); and

(b) States that the dentist is not licensed as a specialist in that area of practice unless he or she is so licensed.

Notes

Nev. Admin. Code § 631.270

Bd. of Dental Exam'rs, § XXVI, eff. 7-21-82-NAC A 9-13-85

NRS 631.190, 631.348