19 Tex. Admin. Code § 127.46 - Agribusiness Management and Marketing (One Credit), Adopted 2024
(a) Implementation. The provisions of this
section shall be implemented by school districts beginning with the 2025-2026
school year.
(b) General
requirements. This course is recommended for students in Grades 10-12.
Recommended prerequisite: Principles of Agriculture, Food, and Natural
Resources. Students shall be awarded one credit for successful completion of
this course.
(c) Introduction.
(1) Career and technical education
instruction provides content aligned with challenging academic standards and
relevant technical knowledge and skills for students to further their education
and succeed in current or emerging professions.
(2) The Agriculture, Food, and Natural
Resources Career Cluster focuses on the production, processing, marketing,
distribution, financing, and development of agricultural commodities and
resources, including food, fiber, wood products, natural resources,
horticulture, and other plant and animal products/resources.
(3) Agribusiness Management and Marketing is
designed to provide a foundation to agribusiness management and the free
enterprise system. Instruction includes the use of economic principles such as
supply and demand, budgeting, record keeping, finance, risk management,
business law, marketing, and careers in agribusiness. To prepare for careers in
agribusiness systems, students must attain academic skills and knowledge,
acquire technical knowledge and skills related to agribusiness marketing and
management and the workplace, and develop knowledge and skills regarding career
opportunities, entry requirements, and industry expectations. To prepare for
success, students need opportunities to learn, reinforce, apply, and transfer
their knowledge and skills in a variety of settings.
(4) Students are encouraged to participate in
extended learning experiences such as career and technical student
organizations and other leadership or extracurricular organizations.
(5) Statements that contain the word
"including" reference content that must be mastered, while those containing the
phrase "such as" are intended as possible illustrative
examples.
(d) Knowledge
and skills.
(1) The student demonstrates
professional standards/employability skills as required by business and
industry. The student is expected to:
(A)
identify career and entrepreneurship opportunities for a chosen occupation in
the field of agribusiness systems science and develop a plan for obtaining the
education, training, and certifications required;
(B) model professionalism by continuously
exhibiting appropriate work habits, solving problems, taking initiative,
communicating effectively, listening actively, and thinking
critically;
(C) model appropriate
personal and occupational safety and health practices and explain the
importance of established safety and health protocols for the
workplace;
(D) analyze and
interpret the rights and responsibilities, including ethical conduct and legal
responsibilities, of employers and employees; and
(E) describe and demonstrate characteristics
of good citizenship in the agricultural workplace, including promoting
stewardship, community leadership, civic engagement, and agricultural awareness
and literacy.
(2) The
student develops a supervised agricultural experience program. The student is
expected to:
(A) plan, propose, conduct,
document, and evaluate a supervised agricultural experience program as an
experiential learning activity; and
(B) use appropriate record-keeping skills in
a supervised agricultural experience program.
(3) The student develops leadership skills
through participation in an agricultural youth organization. The student is
expected to:
(A) participate in youth
agricultural leadership opportunities;
(B) review and participate in a local program
of activities; and
(C) create or
update documentation of relevant agricultural experience such as community
service, professional, or classroom experiences.
(4) The student recognizes and explains roles
within organizations, inter-organizational systems, and the larger environment.
The student is expected to:
(A) identify how
organizational systems affect performance and the quality of products and
services related to agriculture, food, and natural resources;
(B) research and describe the domestic and
global context of agricultural industries and careers;
(C) describe the nature and types of
agribusiness organizations; and
(D)
identify the sectors of agribusiness such as production, processing, and
distribution.
(5) The
student examines critical aspects of career opportunities in one or more
agriculture, food, and natural resources careers. The student is expected to:
(A) research job descriptions for one or more
careers in agriculture, food, and natural resources and analyze labor market
trends for the selected career(s); and
(B) identify educational and credentialing
requirements for one or more careers in agriculture, food, and natural
resources.
(6) The
student defines and examines agribusiness management and marketing and its
importance to agriculture and the economy. The student is expected to:
(A) describe different roles and functions of
management and leadership in agribusiness;
(B) analyze the impact of management and
marketing on the production, processing, and distribution of agricultural
products;
(C) identify key economic
principles of free enterprise;
(D)
explain the impact of key economic principles in agribusiness;
(E) analyze the economic opportunities of
agribusiness in a selected market or region; and
(F) identify how agribusiness management and
marketing impact consumer and market trends.
(7) The student explains the importance of
maintaining records and budgeting in agribusiness. The student is expected to:
(A) maintain and analyze agribusiness records
such as payroll, employee benefits, inventories, financial statements, and
balance sheets to make informed business decisions;
(B) research and identify loan and financing
opportunities in agribusiness;
(C)
compare methods of capital resource acquisition as it pertains to agriculture;
and
(D) apply a cost-benefit
analysis to a budget for an agricultural business.
(8) The student describes issues related to
government policy and seeks opportunities to eliminate barriers for all
stakeholders. The student is expected to:
(A)
analyze methods of decision making;
(B) identify and examine the effects of
government policies and regulations in making management decisions;
(C) describe the role of human resources in
ensuring equality in the workplace;
(D) identify employee rights and laws
pertaining to the workplace; and
(E) identify the rights and responsibilities
of land and property ownership such as uses, taxes, wills, and
liabilities.
(9) The
student describes the marketing of agricultural products. The student is
expected to:
(A) describe the purpose and
importance of marketing agricultural products;
(B) develop a marketing plan for an
agricultural business or product;
(C) compare various agribusiness markets and
influence factors;
(D) identify
methods used in agriculture for managing risk; and
(E) identify and analyze trends in
agricultural commodity markets.
(10) The student understands the efficiency
aspects of agribusiness management. The student is expected to:
(A) develop agricultural management and
financial documents using management software or information
technology;
(B) identify components
of and develop an agribusiness entrepreneurial plan;
(C) identify components of and develop an
agribusiness financial management plan; and
(D) create and present an agriculture
business proposal.
Notes
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