The words and phrases defined in s.
84.30(2),
Stats., have the same meaning in this chapter unless a different definition is
specifically provided. In this chapter:
(1) "Back-to-back", "side-by-side",
"bottom-on-top" and "V-shaped" signs means signs which are physically
contiguous and which share a common structure, in whole or in part, or are
located not more than 15 feet apart at their nearest point in cases of
"back-to-back" or "V-shaped" signs.
(2) "Department" means the department of
transportation.
(3) A sign shall be
presumed to be designed, erected or intended to be read from the main-traveled
way if an advertising message on the sign is readable from the main-traveled
way by a person having normal visual acuity traveling at the speed
limit.
(4) "Grandfathered sign"
means a sign that lawfully existed in a business area on March 18, 1972, and
that does not conform to the size, spacing or lighting restrictions of s.
84.30(4),
Stats.
(5) "Illegal sign" means a
sign erected after March 18, 1972, without a permit, a sign that is erected or
maintained in a manner that violates any requirement of a permit, this chapter,
or s. 84.30, Stats., a non-conforming
sign that has lost its nonconforming status, or a grandfathered sign that has
lost its grandfathered status.
(6)
"License" means a license to engage in the business of outdoor
advertising.
(7) "Nonconforming
sign" means any of the following:
(a) A sign
that lawfully existed on March 18, 1972, outside of a business area.
(b) A sign that was lawfully erected after
March 18, 1972, that subsequently did or does not conform to the requirements
of s. 84.30, Stats., or this
chapter.
(8)
"Off-premises" or "off-property sign" means a sign that is not an on-premises
sign.
(9) "On-premises" or
"on-property sign" means a sign at a business location advertising a business
that is conducted on the property and that is located in the immediate vicinity
of the business. "Immediate vicinity" in this subsection means the sign is
within the area bounded by the buildings, driveways and parking areas in which
the activity is conducted or within 50 feet of that area. "Immediate vicinity"
does not include any area across a street or road from the area where the
business is conducted or any area developed for the purpose of erecting a
sign.
(10) "Permit" means a permit
issued by the department to erect or maintain a sign at a defined location
under a specific paragraph of s.
84.30(3),
Stats.
(11) "Primary highway" means
any highway, other than an interstate highway, at any time officially
designated as a part of the federal-aid primary system or national highway
system by the department and approved by the appropriate authority of the
federal government.
Note: See
23 USC
131(t). The DOT Bureau of
Planning, P. O. Box 7913, Madison, WI 53717 maintains a list of highways that
are primary highways as defined herein. Information regarding which highways
are primary highways under this section may also be obtained from the sign
permit coordinator in any DOT region office.
(12) "Visible" means the sign, or any part of
the sign structure, can be seen from the main-traveled way of a highway by a
person of normal visual acuity, regardless of whether the sign is designed,
erected or intended to be read from the main-traveled way.
(13) "Zoned" includes the establishment of
districts without restrictions on use.
Notes
Wis. Admin. Code
Department of Transportation
Trans 201.02
Cr. Register, October,
1976, No. 250, eff. 11-1-76; renum. from Hy 19.005 and am. (2), Register, July,
1980, No. 295, eff. 8-1-80; renum. (4) to be (13), cr. (intro.) and (4) to
(12), Register, April, 2001, No. 544, eff.
5-1-01.
