.
(a)
Permitted Practices. The following Advertising
activities are permitted:
1. A Marijuana
Establishment may develop a Brand Name to be used in labeling, signage, and
other materials; provided however, that use of medical symbols, images of
Marijuana or Marijuana Products or related Paraphernalia images that are
appealing to persons younger than 21 years old, and colloquial references to
Marijuana and Cannabis are prohibited from use in the Brand Name
2. Brand Name Sponsorship of a charitable,
sporting or similar event, so long as the following conditions are met.
a. Sponsorship of the event is limited to the
Brand Name.
b. Any Advertising at
or in connection with such an event is prohibited, unless such Advertising is
targeted to entrants or participants reasonably expected to be 21 years of age
or older, as determined by reliable, current audience composition data, and
reasonable safeguards have been employed to prohibit Advertising from targeting
or otherwise reaching entrants or participants reasonably expected to be
younger than 21 years old, as determined by reliable, current audience
composition data;
3.
Brand Name Sponsorship of a charitable, cultural or similar event both held and
organized by the city or town in which the sponsoring Marijuana Establishment
or CMO is licensed to conduct business, so long as the following conditions are
met:
a. Sponsorship of said event shall be
included in its Positive Impact Plan submitted in accordance with
935 CMR
500.101(1)(a)11;
b. Sponsorship of the event is limited to the
Brand Name;
c. Any Advertising at
or in connection with such an event is prohibited, unless such Advertising is
targeted to entrants or participants reasonably expected to be 21 years of age
or older, as determined by reliable, current audience composition data, and
reasonable safeguards have been employed to prohibit Advertising from targeting
or otherwise reaching entrants or participants reasonably expected to be
younger than 21 years old, as determined by reliable, current audience
composition data;
4. A
Marijuana Establishment engaging in Brand Name Sponsorship under 935 CMR
500.105(4)(a)2. and 3. shall retain documentation of reliable, reasonable
audience composition data that is the basis for allowing any such Advertising
or branding for a period of one year, or longer if otherwise required by the
Commission, or a court or agency with jurisdiction.
5. A Marijuana Establishment may display, in
secure, locked cases, samples of each product offered for sale and subject to
the requirements of
935 CMR
500.110. These display cases may be
transparent. An authorized Marijuana Establishment Agent may remove a sample of
Marijuana from the case and provide it to the Consumer for inspection, provided
the Consumer may not consume or otherwise use the sample, unless otherwise
authorized herein;
6. The Marijuana
Establishment may post prices in the store and may respond to questions about
pricing. The Marijuana Establishment shall provide a catalogue or a printed
list of the prices and strains of Marijuana available at the Marijuana
Establishment to Consumers and may post the same catalogue or printed list on
its website and in the retail store;
7. A Marijuana Establishment may engage in
reasonable Advertising practices that are not otherwise prohibited in 935 CMR
500.105(4)(b) that do not jeopardize the public health, welfare or safety of
the general public or promote the diversion of Marijuana or Marijuana use in
individuals younger than 21 years old or otherwise promote practices
inconsistent with the purposes of M.G.L. c. 94G or 94I. Any such Advertising
created for viewing by the public shall include the statement "Please Consume
Responsibly", in a conspicuous manner on the face of the advertisement and
shall include a minimum of two of the following warnings in their entirety in a
conspicuous manner on the face of the advertisement:
a. "This product may cause impairment and may
be habit forming.";
b. "Marijuana
can impair concentration, coordination and judgment. Do not operate a vehicle
or machinery under the influence of this drug.";
c. "There may be health risks associated with
consumption of this product.";
d.
"For use only by adults 21 years of age or older. Keep out of the reach of
children."; or
e. "Marijuana should
not be used by women who are pregnant or breastfeeding."
8. All Advertising produced by or on behalf
of a Marijuana Establishment for Marijuana or Marijuana Products shall include
the following warning, including capitalization, in accordance with M.G.L. c.
94G, § 4(a1/2)(xxvi):
"This product has not been analyzed or approved by the Food and
Drug Administration (FDA). There is limited information on the side effects of
using this product, and there may be associated health risks. Marijuana use
during pregnancy and breast-feeding may pose potential harms. It is against the
law to drive or operate machinery when under the influence of this product.
KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with
consumption of this product. Marijuana can impair concentration, coordination,
and judgment. The impairment effects of Edibles may be delayed by two hours or
more. In case of accidental ingestion, contact poison control hotline
1-800-222-1222 or 9-1-1. This product may be illegal outside of
MA."
9. A Licensee may
utilize employee discounts as part of the Marijuana Establishment's operating
policy and procedure for prevention of diversion pursuant to
935 CMR
500.101(1)(c)8.b.
Institution of an employee discount program under 500.101(1)(c)8.b. shall not
be considered a prohibited practice under 935 CMR
500.105(4)(b).
(b)
Prohibited Practices. The following Advertising
activities are prohibited:
1. Advertising in
such a manner that is deemed to be is deceptive, misleading, false or
fraudulent, or that tends to deceive or create a misleading impression, whether
directly or by omission or ambiguity;
2. Advertising by means of television, radio,
internet, mobile applications, social media, or other electronic communication,
billboard or other outdoor Advertising, or print publication, unless at least
85% of the audience is reasonably expected to be 21 years of age or older as
determined by reliable and current audience composition data;
3. Advertising that utilizes statements,
designs, representations, pictures or illustrations that portray anyone younger
than 21 years old;
4. Advertising
including, but not limited to, mascots, cartoons, and celebrity endorsements,
that is deemed to appeal to a person younger than 21 years old;
5. Brand sponsorship including, but not
limited to, mascots, cartoons, and celebrity endorsements, that is deemed to
appeal to a person younger than 21 years old;
6. Advertising, including statements by a
Licensee, that makes any false or statements concerning other Licensees and the
conduct and products of such other Licensees that is deceptive, misleading,
false or fraudulent, or that tends to deceive or create a misleading
impression, whether directly or by omission or ambiguity;
7. Advertising by a Licensee that asserts
that its products are safe, or represent that its products have curative or
therapeutic effects, other than labeling required pursuant to M.G.L. c. 94G,
§ 4(a1/2)(xxvi), unless supported by substantial evidence or
substantial clinical data with reasonable scientific rigor as determined by the
Commission;
8. Advertising on any
billboards, or any other public signage, which fails to comply with all state
and local ordinances and requirements;
9. Use of any illuminated or external signage
beyond the period of 30 minutes before sundown until closing; provided,
however, that the Commission may further specify minimum signage
requirements;
10. The use of
vehicles equipped with radio or loudspeakers for the Advertising of Marijuana
or Marijuana Products;
11. The use
of radio or loudspeaker equipment in any Marijuana Establishment for the
purpose of Advertising the sale of Marijuana or Marijuana Products;
12. Brand Name Sponsorship of a charitable,
sporting or similar event, unless such Advertising is targeted to entrants or
participants reasonably expected to be 21 years of age or older, as determined
by reliable, current audience composition data, and reasonable safeguards have
been employed to prohibit Advertising from targeting or otherwise reaching
entrants or participants reasonably expected to be under 21 years of age, as
determined by reliable, current audience composition data;
13. Operation of any website of a Marijuana
Establishment that fails to verify that the entrant is 21 years of age or
older;
14. Any Advertising,
including the use of Brand Names, of an improper or objectionable nature
including, but not limited to, the use of language or images offensive or
disparaging to certain groups;
15.
Any Advertising, solely for the promotion of Marijuana or Marijuana Products on
Marijuana Establishment Branded Goods including, but not limited to, clothing,
cups, drink holders, apparel accessories, electronic equipment or accessories,
sporting equipment, novelty items and similar portable promotional
items;
16. Advertising on or in
public or private vehicles and at bus stops, taxi stands, transportation
waiting areas, train stations, airports, or other similar transportation venues
including, but not limited to, vinyl-wrapped vehicles or signs or logos on
transportation vehicles not owned by the Marijuana Establishment;
17. The display of signs or other printed
material Advertising any brand or any kind of Marijuana or Marijuana Products
that are displayed on the exterior of any licensed Premises;
18. Advertising of the price of Marijuana or
Marijuana Products, except as permitted above pursuant to 935 CMR
500.105(4)(a)6.;
19. Display of
Marijuana or Marijuana Products so as to be clearly visible to a person from
the exterior of a Marijuana Establishment; and
20. Advertising through the marketing of free
promotional items including, but not limited to, gifts, giveaways, discounts,
points-based reward systems, customer loyalty programs, coupons, and "free" or
"donated" Marijuana, except as otherwise permitted by 935 CMR
500.105(4)(a)9.
and except for the provision of Brand Name take-away bags by a Marijuana
Establishment for the benefit of customers after a retail purchase is
completed.