In 1995, Volvo Trucks North America, Inc. and Reeder-Simco GMC, Inc. entered into a five-year franchise agreement authorizing Reeder as an official Volvo heavy truck dealer. Volvo manufacturers its heavy trucks only after a retail customer solicits bids from several Volvo dealers and accepts a bid. This sort of "competitive bidding" process is an industry-wide practice, and Volvo offers price concessions throughout the process. Reeder claims that Volvo discriminated against the dealership by offering it smaller price concessions. Reeder claims this not only resulted in a loss of business for Reeder, but also violated the Robinson Patman Act. A jury trial resulted in a victory for Reeder, and a divided Eigth Circuit Court of Appeals upheld Reeder's claims. Volvo appealed, and the Supreme Court granted certiorari. In its decision, the Supreme Court will help define who receives protection under the Robinson-Patman Act, as well as the amount and kind of evidence a plaintiff will need to produce for this type of claim.